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Albums featured the common fruit entire on its A-side and the apple reduce in half on its B-side. “We have been trying to be very consistent in our packaging, very constant in our sound, actually putting concentrate on the area, in the same way that Motown put focus on Detroit Soul,” Pavitt advised Fast Company in 2012. “We noticed what was there; we connected the dots; and we tightened it up in order that anyone in the world might decide up a document and go, ‘oh, Sub Pop.’ We created fans that may pretty much purchase anything on the label.”

These subsidiary labels have their own staff, they signal their own artists, they usually make most of their very own monetary decisions, but in the end, they want to answer to their mother or father company. The “main” company sets its overall finances and makes selections relating to issues like reducing staff...